The internet has completely changed the world of business. A great deal of time, resources and money is now spent on trying to achieve high search engine listings. The only way that a search engine will find a webpage is by 'crawling' all over it and recognizing words that pertain to what the engine is searching for. One way of achieving high search engine listings is by using strong words that enforce the content of the site, keywords. There are several keyword research tips that will help to raise the profile of a site. Here are just a few.
Research is an absolute must. What words are being used by people searching for your niche? How much competition is there and how strong are these competitors? The answer to these questions will be a valuable guide when choosing keywords that allow search engines to find a site and ultimately for customers and users to find it.
It is important to create a list of words that are associated with the site, a string of words will be more beneficial than single words as research has shown that most internet users will use a string of words when searching for webpages ,for example, ' florist in cityname'. The strength of any keywords used on a site will determine how high a search engine ranks that particular site. There are several tools available that will test the strength of chosen keywords and which will highlight how many competitive sites are using these keywords. These tools can be ideal in finding alternatives to more commonly used keywords.
Each page on a site should have between one and three keyword phrases that are closely associated to the site. For example a webpage developed to sell flowers may use keywords such as 'fresh flowers, 'flowers delivered' and 'fresh flowers online'. All these keywords are related to the website concept but differ slightly allowing for search engines to find the page across wider search criteria.
Strong keywords ideally should be inserted across the whole website, it is, however, important that they are used sensibly and that the readability of the page is not affected. The title of each page should include pertinent keywords as well as any meta tags or sub headings. This will help search engine robots to recognize the subject of a page and hopefully rank it high on its results page.
Of course, many site competitors will be using their own keyword research tips to use on their own sites. Competition is unavoidable but by spending a little time using available tools that will either help generate keywords or test keyword strength it is possible to develop a strategy to encourage increased visitor numbers. Big search engines have their own guidance pages on how their 'crawlers' search for keywords and how they interpret the information that they find. These guidelines are invaluable in helping web page developers and designers include strong keywords.
In using these keyword research tips it may be possible to come up with a list of keywords that improve page recognition but ultimately the use of trial and error may prove to be the most useful. It is impossible to really say how successful a keyword will be in attracting more visitors and raising a website profile.
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