Internet marketing has often been compared to that of a minefield because of non-existent of any particular strategies or tactics. It actually depends on the business owners, the marketing professionals, the search engine optimizers, and their approach to the topic. They usually evaluate the website, analyze the issues and offer solutions that would help in achieving the desired result in the search engines.
During the website optimization process, some mistakes should be avoided. The article enlists these mistakes. SEO is a process by which the website is ranked in the first few results of the search engine, and thereby facilitating in establishing its credibility as an organization. Once the rank has been achieved, it is the work of the professionals to maintain the rank for the particular keyword. This also helps in establishing as a brand. This is a necessary requirement in today’s competitive market.
The first mistake in SEO revolves in not having any onsite content strategy. Panda and Penguin updates have brought forth many changes in the way the search engines work. This brought forth multitude of microsites that would dominate the search results. This was based on the strength of the inbound link profiles, the links that were redirected to these microsites from the third party websites, regardless of the content quality in the website. The Panda update saw the search results fulfilling with websites that have strong and content that does not compromise on quality. Ranks were affected if the website lacked any proper content. In this Google age, the content was differentiated based on the following factors: Firstly, it was the quantity and quality of inbound links and the social signals that would link to the page. Secondly, the search engine’s algorithm checked the spelling and grammar, and the text formatting of the web page. Thirdly, the use of subheads and the length of the content and the outbound links would also affect the rank of the page. This is the reason that the digital marketing agency should have a strong content marketing strategy. This can incorporate infographics that helps in dissecting the data and provide fresh new perspective. The content should impart value and thereby add to the business.
The second mistake that most local SEO companies make is not having an off-site content strategy. The strategic link building campaign is essential to achieve success in the online market. The reason to implement this is because one of the most important factors is Google’s algorithm is the inbound links. Secondly, when superior and authoritative website links with our website, we gain more exposure and referral traffic. Lastly, the links act as a conduit to the website. The more the number of quality links act as the potential pathways leading to the website. However, it is important to be a bit wary of this process. It is important to hire professionals as unnatural link building process will be considered as manipulative and can cause more harm than good.
The third mistake that most SEO experts make is expecting to see overnight results. Online marketing can be compared to that of the stock market. In time, the results would be positive, however, it requires substantial amount of patience. Another thing that should be kept in mind is that once the results are achieved, the professionals should keep working on the strategy. Including various social media platforms also helps in establishing as a brand.
In website optimization process, Steven Brown thinks that we need to implement strategies after carefully evaluating the requirements of the website. Any digital marketing agency would suggest plans that adhere to the best practices of SEO.